Helena Valfridsson, ToverydArtConcept, works as an artist based in Jönköping. There she has her own studio and runs the art gallery "Parkgalleriet", located next to Jönköping City Park. The paintings are preferably large, colorful and expressive, the play between light and shadows plays a major role in the works. The paintings are usually painted in acrylic with glossy varnish, sometimes with elements of graffiti colors. The technique is special, as the fingers are often used as brushes and the colors are mixed directly on the canvas. The motifs often reflect Helena's interest in animals, but strong depictions of women are at least as common.
In addition to permanent exhibitions in her own gallery and in the gallery "WEFA Konst", Jönköping, Helena exhibits her art both nationally and internationally. In 2022, her painting "Indian Summer" won the cover competition for European Artguide, the painting was then auctioned for the benefit of the Breast Cancer Association.